MANAGEMENT ADVISORY SERVICES
75% of Dispensaries Are Not Profitable
We make sure you're one of the 25% that are.
Why Choose Cannabicity?
We're not just a cannabis retailer.
We're a retail operator and we're remarkable at it.
3 THINGS SEPARATE US FROM THE COMPETITION
Cannabicity Team
Cannabicity is led by seasoned executives with a proven track record of launching and scaling successful companies across retail and cannabis. Together, we're focused on creating exceptional customer experiences that fuel long-term retail success.
Barbara Vaughn
Chief Executive Officer & Chairwoman
Barbara brings over four decades of retail management and consulting experience, leading both startup and established business ventures. She oversees high-level strategy and governance for Cannabicity with a proven record of operational excellence and organizational leadership.
Stefan Sanzi
Chief Revenue Officer
Stefan is the CEO and COO of over 25 companies in Upstate New York and previously served as COO of a national cannabis brand. He specializes in multi-entity leadership, expansion strategy, and driving partnerships across regulated industries.
Luke Ferenc
Chief Operating Officer
Luke has led merchandising and operations for global billion-dollar retailers, including Abercrombie & Fitch and Victoria's Secret. He brings 15+ years of executive-level experience and has helped scale cannabis startups by applying structured retail systems to high-growth, emerging markets.
Andrea Mason-Sarandon
Chief Marketing Officer
Andrea led distribution development for a national cannabis brand and has extensive experience in purchasing, inventory, and team management. Since 2022, she has overseen cross-functional operations at Cannabicity, now with a focus on marketing alignment and organizational infrastructure.
Michelle Kopec
Chief Financial Officer
Michelle brings over 20 years of finance and accounting experience and was a founding member of one of the first licensed hemp companies in New York. She leads Cannabicity's financial strategy and compliance initiatives, ensuring operational integrity in a complex regulatory environment.
Our Playbook
We've taken the retail playbook from global, billion-dollar brands and adapted it to cannabis to drive traffic, bolster sales & protect operating margin.
Powered by analytics to optimize category and SKU performance, elevated with seasonal and lifestyle moments.
Strategic promotional cadence designed to drive traffic, boost upsell, and protect operating margin.
Every shift, every decision, powered by performance metrics and reviewed via custom reporting to maximize store performance.
Our Stores
Cannabicity is more than a store, It's a retail experience built to win.
Our locations are optimized for discovery, speed, and sell-through, backed by billion-dollar retail strategies.
The Cannabicity Blueprint
Designed for Discovery
Our stores are built to be browsed, not navigated by kiosk or menu. Every fixture and flow invites curiosity and encourages exploration.
Radically Simple Navigation
We've stripped out the noise. Our self-service model empowers shoppers to explore confidently—no hovering budtenders required.
Merchandising That Converts
Strategic product placement, compelling storytelling, and elevated visuals turn browsers into buyers.
Operational Flow That Scales
Front-of-house inspires. Back-of-house performs. Our floor plans are built for efficiency, speed, and team productivity.
Data-Informed Layouts
Every display, zone, and product position is backed by performance metrics—ensuring high productivity per square foot.
Centralized Operations Management
A lean, experienced corporate team built to scale efficiently. We deliver consistent execution across all locations while keeping overhead low and margins strong.
Reporting That Fuels Sales
Our proprietary reporting system doesn't just track performance, it drives it. We monitor key retail KPls in real time and use those insights to craft targeted strategies that grow the very metrics we measure. From conversion to sell-through, every number has a purpose, and a plan behind it.
Buying Power
With a consistent assortment across all locations, we leverage collective volume to secure premium products at discounted rates, boosting margins and product quality instantly.