We're not just a cannabis retailer.
We're a retail operator and we're remarkable at it.
3 Things Separate Us From The Competition
Cannabicity is led by seasoned executives with a proven track record of launching and scaling successful companies across retail and cannabis. Together, we're focused on creating exceptional customer experiences that fuel long-term retail success.
Executive Team
Chief Executive Officer & Chairwoman
Barbara brings over four decades of retail management and consulting experience, leading both startup and established business ventures. She oversees high-level strategy and governance for Cannabicity with a proven record of operational excellence and organizational leadership.
Chief Revenue Officer
Stefan is the CEO and COO of over 25 companies in Upstate New York and previously served as COO of a national cannabis brand. He specializes in multi-entity leadership, expansion strategy, and driving partnerships across regulated industries.
Chief Operating Officer
Luke has led merchandising and operations for global billion-dollar retailers, including Abercrombie & Fitch and Victoria's Secret. He brings 15+ years of executive-level experience and has helped scale cannabis startups by applying structured retail systems to high-growth, emerging markets.
Chief Marketing Officer
Andrea led distribution development for a national cannabis brand and has extensive experience in purchasing, inventory, and team management. Since 2022, she has overseen cross-functional operations at Cannabicity, now with a focus on marketing alignment and organizational infrastructure.
Chief Financial Officer
Michelle brings over 20 years of finance and accounting experience and was a founding member of one of the first licensed hemp companies in New York. She leads Cannabicity's financial strategy and compliance initiatives, ensuring operational integrity in a complex regulatory environment.
We've taken the retail playbook from global, billion-dollar brands and adapted it to cannabis to drive traffic, bolster sales & protect operating margin.
Powered by analytics to optimize category and SKU performance, elevated with seasonal and lifestyle moments.
Strategic promotional cadence designed to drive traffic, boost upsell, and protect operating margin.
Every shift, every decision, powered by performance metrics and reviewed via custom reporting to maximize store performance.
Cannabicity is more than a store. It's a retail experience built to win.
Our locations are optimized for discovery, speed, and sell-through, backed by billion-dollar retail strategies.
Our stores are built to be browsed, not navigated by kiosk or menu. Every fixture and flow invites curiosity and encourages exploration.
We've stripped out the noise. Our self-service model empowers shoppers to explore confidently—no hovering budtenders required.
Strategic product placement, compelling storytelling, and elevated visuals turn browsers into buyers.
Front-of-house inspires. Back-of-house performs. Our floor plans are built for efficiency, speed, and team productivity.
Every display, zone, and product position is backed by performance metrics—ensuring high productivity per square foot.
A lean, experienced corporate team built to scale efficiently. We deliver consistent execution across all locations while keeping overhead low and margins strong.
Our proprietary reporting system doesn't just track performance, it drives it. We monitor key retail KPIs in real time and use those insights to craft targeted strategies that grow the very metrics we measure. From conversion to sell-through, every number has a purpose, and a plan behind it.
With a consistent assortment across all locations, we leverage collective volume to secure premium products at discounted rates, boosting margins and product quality instantly.
For use only by adults 21 years of age and older. Keep out of reach of children and pets. In case of accidental ingestion or overconsumption, contact the National Poison Control Center hotline 1-800-222-1222 or call 9-1-1. Please consume responsibly. Cannabis is not recommended for use by persons who are pregnant or nursing. Concerned about your cannabis use? Text HOPENY, call 1-877-8-HOPENY, or visit http://oasas.ny.gov/HOPELine.
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